Search demand mapping
What this page covers
Search demand mapping compares what people search for with the pages your site already covers, so gaps, overlaps, and missed opportunities are easier to see.
Radar maps your site coverage against a demand landscape. It supports auto-matching, with manual review when a topic-to-page match needs correction.
Use this hub to choose a focused path for keyword mapping, B2B intent, city and industry demand, short-answer pages, lead planning, or a 1000&1 Pages pilot.
What to choose
- Choose keyword demand mapping when you need a page-level view of how existing SEO pages connect to known search-demand topics.
- Choose search intent mapping for B2B SEO when you need to clarify buyer intent before deciding which pages to create, improve, or consolidate.
- Choose the Radar pilot path when you want to compare site coverage with demand and review matches through auto-matching plus manual correction.
Where to go next
The links below break search demand mapping into focused pages covering demand mapping services, keyword mapping for SEO pages, B2B intent mapping, and demand by city or industry.
You can also explore paths for connecting search demand to qualified leads, creating short-answer pages, and planning a 1000&1 Pages pilot around a demand map.
What matters
- Radar is designed to map site coverage against real search demand, combining auto-matching with manual correction for reviewable topic coverage.
- Related guidance helps teams compare options, prioritize SEO work, and make decisions when search advice feels conflicting or hard to act on.
- The approach treats technical checks carefully: rendered content should be visible when Google processes a page.